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Can you build a sales funnel using WordPress?

Sales funnels are the heart of any online business as they are the gateway to your success.

They bring you leads, they give you conversion, they actually convince people who don’t know you to show trust in you, your products and services.

The problem is there are many sales funnels builder out there and their cost ranges from $0 to $297 per month and sometimes cost even more.

And then it becomes really hard for the new online entrepreneur to select the right funnel builder.

And out of this confusion, many of the online entrepreneurs ask ‘Can I build my sales funnels in WordPress?’

Many of them already have a WordPress site, and it’s very natural of them to ask this question.

The answer is a resounding yes!

Yes, you can build sales funnels using WordPress.

Different tools to build sales funnels using WordPress


Cartflows is one of the popular sales funnels builders. One of the creators of the Astra theme is the co-founder of Cartflows.

So, you can guess the quality of the plugin.

Cartflow comes in two flavours, one is free and the other one is paid.

The free version, in my personal opinion, is not that useful. If you want to leverage the power of sales funnels then you need a paid version.

The annual version costs $199 and the lifetime version costs $799.

You can know more about Carflows by clicking here.

Different features of Cartflows

  1. One-click upsells

  2. Order bumps

  3. A/B split testing

  4. Conversion templates

  5. Checkout layouts

  6. Pre-checkout offers

  7. Analytics and reports

And your risk is covered because they do offer a 30-days money-back guarantee.

Many of my colleagues who were using expensive tools like ClickFunnels have shifted their base to Cartflows and they are happy.


OptimizeFunnels is part of OptimizePress; a popular name in the WordPress community.

To use, OptimizeFunnels, you need to purchase the OptimizePress’ Suite plan. This will cost you $199 per year.

You can create the following funnels with OptimizeFunnels

  1. Launch Funnels

  2. List Building Funnels

  3. Sales Funnels

  4. Webinar Funnels

It’s not very clear from their website, whether they provide features like Upsells, One-time offers, and order bumps.

A detailed review of OptimizeFunnels is on the way. Stay tuned for that.

For more information on OptimizePress, do click on the button below.


WPFunnels is another good sales funnel builder for WordPress.

It costs $97 per month which includes 1 site. Their pricing model is different from 2 of the above tools.

The features available in all the 3 plans are the same, what changes is the number of sites you can use it on.

So, a $97 plan gives a license of 1 site, $147 will give 5 sites and $237 unlimited site.

All these costs are annual and not per month.

WPFunnels boasts of

  1. Ready to use templates

  2. Drag and drop builder

  3. Order bump

  4. Custom checkout templates

  5. One time offers

  6. Upsells and downsells

  7. Support for Gutenberg and Elementor

So, these are the three different tools you can use to build a sales funnel using WordPress.

Please note that I’m not considering tools that are just page builders like Elementor, Thrive and Divi. I’m considering tools that can work as full-fledged sales funnels builder.

Why people prefer WordPress over other tools?

Let’s look at the different reasons why people prefer WordPress over anything else.

Familiarity with WordPress

WordPress is easy to use. Many online entrepreneurs have already spent a lot of time using it, learning it and that has made them comfortable using WordPress.

I have been using WordPress for almost 10 years now, and while I learned other tools like ClickFunnels, GrooveFunnels, and other such tools, every time I thought man, WordPress is so easy to use.

But the thing is, probably ClickFunnels or GrooveFunnels are easier than WordPress to use, but I was so familiar with WordPress, that while learning something new, I was bit apprehensive.

Nobody wants to go through the learning curve. Learning something new over what you already know and can use is always preferred.


For hosting a WordPress site, all you need is a domain, hosting, a decent theme and an easy to use page builder.

This cost is quite controllable; if you decide to go with basic hosting, your cost should not be higher than $150 per year and then for higher-end hosting there is no limit.

Whereas, in the case of other funnel builders cost about $97 per month. Now there’s a new kid on the block,, which costs nothing to start with.

And, the decision to increase the costs of these tools is complete with those companies. For example, if ClickFunnels start charging $497 instead of $97 then you either pay up the higher cost or you shift all the funnels to a different platform.

And no you cannot just migrate them like copy-pasting something.

So, the cost is a major factor and one should definitely consider it.

So, what are your reasonable options?

Personally speaking, even though I’m a WordPress developer, I don’t like to use WordPress for building sales funnels.

WordPress is good for building traditional websites and to some extent landing pages.

But to build a complete sales funnel using WordPress is not something I’m comfortable with.

Because ultimately WordPress is built as a blogging platform. We should not stretch it beyond a limit.

Plus there are issues like

  1. Site security

  2. Frequent backups

  3. Ability of the hosting to scale-up when a surge of traffic comes

In fact, I have written one article on why ClickFunnels is better than WordPress for sales funnels.

This article to be honest is applicable to all the funnel builder tools out there.

I’m of the opinion that, you should use something like if you’re just starting out.

Because it’s free to use and easy to learn.

You don’t have to spend hundreds of dollars just to build simple sales funnels.

So, go ahead and start building your first sales funnel and start making money.

All the best to you 🙂



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